+16% with Picasso for 6 rooms
We spoke with Flemming Bech, owner and manager of Rønne Hotel in Denmark, who has experienced both increased revenue and fewer operational tasks after deciding to go all-in on Picasso Digital.
The hotel has operated as a self-service hotel from day one and for the past 13 seasons, which placed specific demands on the choice of hotel system.
Rønne Hotel is a small but modern hotel, centrally located in Rønne on the island of Bornholm, with just six rooms. Its size initially made the choice of system particularly interesting.
Flemming explains:
“With only six hotel rooms, it may seem unusual to use such a comprehensive system as Picasso Digital – and it’s certainly not the cheapest on the market. Nevertheless, it has resulted in higher profits and less manual work for us.”
The results speak for themselves:
“Our revenue increased by 16% in the most recent financial year, which coincides with our switch to Picasso Digital.”
Today, operations are almost fully automated:
“Guests are looking for good rooms, competitive prices, and a good breakfast – not room service.
Our reception is unmanned, and everything runs automatically. I rarely receive calls from guests, which suits me well, as I operate the hotel alongside my full-time job. That’s possible because the hotel runs fully automatically with Picasso. I believe many other properties looking to become fully automated could benefit from Picasso.”
He continues:
“I simply lean back and let the system run. People today are self-sufficient and comfortable receiving codes and entering them themselves. Guests receive their door codes via SMS between 12 and 1 pm each day, including both the door code and room number. Mona handles check-out by email. If anything should arise, I live five minutes away – but so far, I’ve only been called to help a lady carry her suitcase upstairs.”
Housekeeping has also been digitised:
“We use the Piccoline app for housekeeping. It’s easy for staff to mark rooms as ready for check-in. It’s a very effective management tool and definitely something you should have.”
Administration and reporting have become significantly easier with the YPI Channel Manager and MIS:
“In the past, I printed figures from Booking.com and entered them manually into my booking system. Today, I receive all figures automatically via Picasso – it’s a huge advantage.”
Online booking also plays a central role:
“Online booking is extremely important. Firstly, guests feel secure using something familiar – for example, travelling tradespeople who recognise the system from other hotels. And not least, we keep the commission ourselves – 18% per booking instead of paying it to OTA channels.”
For Flemming, digitalisation has not only delivered growth but also greater freedom in everyday life – proving that even a small hotel can achieve significant impact with a fully automated solution.
Give us call or send us an email
if you would like to hear more about Picasso Digital